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BIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issues
dc.contributor.authorZinkhan, George M.en_US
dc.contributor.authorTellis, Gerard J.en_US
dc.date.accessioned2010-04-14T14:09:18Z
dc.date.available2010-04-14T14:09:18Z
dc.date.issued1983en_US
dc.identifier.citationZinkhan, George; Tellis, Gerard (1983). "BIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issues." Journal of Marketing Education 5(2): 48-55. <http://hdl.handle.net/2027.42/68949>en_US
dc.identifier.issn0273-4753en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/68949
dc.description.abstractBIDSIM is a case and simulation exercise which is designed to introduce users to important pricing issues such as monitoring competitive activity and drawing up contingency plans. BIDSIM is different from other marketing simulation games in that inputs are very simple and no "black box" is required to process output. Through the dynamics of competitive sealed bidding, BIDSIM is able to create a realistic pricing environment with a minimum knowledge of simulation models. Such simplified simulation exercises may prove to be especially useful to marketing educators who are interested in providing students with hands-on training in the classroom.en_US
dc.format.extent3108 bytes
dc.format.extent1167731 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleBIDSIM: Using a Competitive Bidding Simulation to Highlight Pricing Issuesen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumGraduate School of Business Administration, University of Michigan, Ann Arbor, Michigan.en_US
dc.contributor.affiliationotherDepartment of Marketing at the University of Houston, Houston, Texas.en_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/68949/2/10.1177_027347538300500207.pdf
dc.identifier.doi10.1177/027347538300500207en_US
dc.identifier.sourceJournal of Marketing Educationen_US
dc.identifier.citedreferenceBirnbaum, Jeffrey H. (1981), "Pricing of Products is Still an Art,"The Wall Street Journal (November 25), 25, 35.en_US
dc.identifier.citedreferenceChurchman, C. West, Russell L. Ackoff and E. Leonard Arnoff (1957), Introduction to Operations Research, New York: John Wiley & Sons.en_US
dc.identifier.citedreferenceDoty, L. (1974), "Overview of Competitive Situations,"Boston, MA: Intercollegiate Case Clearing House.en_US
dc.identifier.citedreferenceEaskin and Montgomery (1975), "Hinesbury Mills (A) (B)," in Cases in Computer and Model Marketing: Data Analysis, Palo Alto, CA: Scientific Press, pp. 1-28.en_US
dc.identifier.citedreferenceEdelman, Franz (1965), "Art and Science of Competitive Bidding,"Harvard Business Review (July-August).en_US
dc.identifier.citedreferenceFriedman, Lawrence (1956), "A Competitive Bidding Strategy,"Operations Research (February), 104-112.en_US
dc.identifier.citedreferenceHarper, Donald V. (1966), Price, Policy, and Procedure, New York: Harcourt, Brace and World, Inc., Chapter 5.en_US
dc.identifier.citedreferenceLarreche, Jean-Claude and Hubert Gatignon (1977), Markstrat: A Marketing Strategy Game, Palo Alto, CA: Scientific Press.en_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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