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Negativity Effects in Impression Formation: A Test in the Political Arena

dc.contributor.authorKlein, Jillen_US
dc.date.accessioned2010-04-14T14:18:24Z
dc.date.available2010-04-14T14:18:24Z
dc.date.issued1991en_US
dc.identifier.citationKlein, Jill (1991). "Negativity Effects in Impression Formation: A Test in the Political Arena." Personality and Social Psychology Bulletin 17(4): 412-418. <http://hdl.handle.net/2027.42/69102>en_US
dc.identifier.issn0146-1672en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/69102
dc.description.abstractNegative information has a stronger influence on impressions of others than positive information, a tendency known as the negativity effect. The hypothesis that this effect would characterize impressions of presidential candidates was tested using National Election Study surveys from 1984 and 1988. Respondents rated the presidential candidates on a number of personality traits. Aggregate-level analyses revealed that personality characteristics that the nation, on average, judged to represent character weaknesses were more predictive of overall evaluations and voting than characteristics judged to represent strengths. At the idiographic level, it was found that a trait was significantly more predictive when it fell below an individual's average trait rating for a candidate than when it was located above this mean. Thus, character weaknesses were more important than strengths in determining the public's evaluations of the candidate and the ultimate vote.en_US
dc.format.extent3108 bytes
dc.format.extent1134177 bytes
dc.format.mimetypetext/plain
dc.format.mimetypeapplication/pdf
dc.publisherSage Publicationsen_US
dc.titleNegativity Effects in Impression Formation: A Test in the Political Arenaen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumUniversity of Michiganen_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/69102/2/10.1177_0146167291174009.pdf
dc.identifier.doi10.1177/0146167291174009en_US
dc.identifier.sourcePersonality and Social Psychology Bulletinen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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