Negativity Effects in Impression Formation: A Test in the Political Arena

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dc.contributor.author Klein, Jill en_US
dc.date.accessioned 2010-04-14T14:18:24Z
dc.date.available 2010-04-14T14:18:24Z
dc.date.issued 1991 en_US
dc.identifier.citation Klein, Jill (1991). "Negativity Effects in Impression Formation: A Test in the Political Arena." Personality and Social Psychology Bulletin 17(4): 412-418. <http://hdl.handle.net/2027.42/69102> en_US
dc.identifier.issn 0146-1672 en_US
dc.identifier.uri http://hdl.handle.net/2027.42/69102
dc.description.abstract Negative information has a stronger influence on impressions of others than positive information, a tendency known as the negativity effect. The hypothesis that this effect would characterize impressions of presidential candidates was tested using National Election Study surveys from 1984 and 1988. Respondents rated the presidential candidates on a number of personality traits. Aggregate-level analyses revealed that personality characteristics that the nation, on average, judged to represent character weaknesses were more predictive of overall evaluations and voting than characteristics judged to represent strengths. At the idiographic level, it was found that a trait was significantly more predictive when it fell below an individual's average trait rating for a candidate than when it was located above this mean. Thus, character weaknesses were more important than strengths in determining the public's evaluations of the candidate and the ultimate vote. en_US
dc.format.extent 3108 bytes
dc.format.extent 1134177 bytes
dc.format.mimetype text/plain
dc.format.mimetype application/pdf
dc.publisher Sage Publications en_US
dc.title Negativity Effects in Impression Formation: A Test in the Political Arena en_US
dc.type Article en_US
dc.subject.hlbsecondlevel Psychology en_US
dc.subject.hlbtoplevel Social Sciences en_US
dc.description.peerreviewed Peer Reviewed en_US
dc.contributor.affiliationum University of Michigan en_US
dc.description.bitstreamurl http://deepblue.lib.umich.edu/bitstream/2027.42/69102/2/10.1177_0146167291174009.pdf
dc.identifier.doi 10.1177/0146167291174009 en_US
dc.identifier.source Personality and Social Psychology Bulletin en_US
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dc.owningcollname Interdisciplinary and Peer-Reviewed
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