RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING
dc.contributor.author | Rhee, Byong-Duk | en_US |
dc.contributor.author | Palma, André | en_US |
dc.contributor.author | Fornell, Claes | en_US |
dc.contributor.author | Thisse, Jacques-François | en_US |
dc.date.accessioned | 2010-06-01T18:38:55Z | |
dc.date.available | 2010-06-01T18:38:55Z | |
dc.date.issued | 1992-09 | en_US |
dc.identifier.citation | Rhee, Byong-Duk; Palma, AndrÉ; Fornell, Claes; Thisse, Jacques-FranÇois (1992). "RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING." Journal of Economics & Management Strategy 1(3): 475-505. <http://hdl.handle.net/2027.42/71849> | en_US |
dc.identifier.issn | 1058-6407 | en_US |
dc.identifier.issn | 1530-9134 | en_US |
dc.identifier.uri | https://hdl.handle.net/2027.42/71849 | |
dc.format.extent | 1484050 bytes | |
dc.format.extent | 3109 bytes | |
dc.format.mimetype | application/pdf | |
dc.format.mimetype | text/plain | |
dc.publisher | Blackwell Publishing Ltd | en_US |
dc.rights | 1993 The Massachusetts Institute of Technology | en_US |
dc.title | RESTORING THE PRINCIPLE OF MINIMUM DIFFERENTIATION IN PRODUCT POSITIONING | en_US |
dc.type | Article | en_US |
dc.subject.hlbsecondlevel | Economics | en_US |
dc.subject.hlbtoplevel | Business | en_US |
dc.description.peerreviewed | Peer Reviewed | en_US |
dc.contributor.affiliationum | Graduate School of Business Administration The University of Michigan Ann Arbor, MI 48109 | en_US |
dc.contributor.affiliationother | John M. Olin School of Business Washington University St. Louis, MO 63130 | en_US |
dc.contributor.affiliationother | DÉpartement COMIN UniversitÉ de GenÈve GenÈve, CH-1211, Switzerland | en_US |
dc.contributor.affiliationother | UniversitÉ de Paris I and CERAS, Ecole Nationale des Ponts et ChaussÉes Paris, F-75343, France | en_US |
dc.description.bitstreamurl | http://deepblue.lib.umich.edu/bitstream/2027.42/71849/1/j.1430-9134.1992.00475.x.pdf | |
dc.identifier.doi | 10.1111/j.1430-9134.1992.00475.x | en_US |
dc.identifier.source | Journal of Economics & Management Strategy | en_US |
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dc.owningcollname | Interdisciplinary and Peer-Reviewed |
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