I Scratched Yours: The Prevalence of Reciprocation in Feedback Provision on eBay

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dc.contributor.author Jian, Lian
dc.contributor.author MacKie-Mason, Jeffrey K.
dc.contributor.author Resnick, Paul
dc.date.accessioned 2010-12-12T20:25:36Z
dc.date.available 2010-12-12T20:25:36Z
dc.date.issued 2010-10
dc.identifier.citation The B.E. Journal of Economic Analysis & Policy: Vol. 10: Iss. 1 <http://hdl.handle.net/2027.42/78401> en_US
dc.identifier.uri http://hdl.handle.net/2027.42/78401
dc.description.abstract Many online systems for bilateral transactions elicit performance feedback from both transacting partners. Such bilateral feedback giving introduces strategic considerations. We focus on reciprocity in the giving of feedback: how prevalent a strategy of giving feedback is only if feedback is first received from one’s trading partner. The overall level of feedback activity clearly depends on the prevalence of the reciprocation strategy: in a market with many reciprocators and few unconditional feedback providers, the equilibrium quantity of feedback can be quite low. We estimate the prevalence of such reciprocation in one market, eBay. Reciprocation cannot be directly distinguished from late feedback that was not conditioned on the partner having provided feedback. We develop a model that distinguishes the two by exploiting information about the timing of feedback provision when the partner does not provide feedback. We find that buyers and sellers on eBay used the “reciprocate only” strategy about 20-23% of the time. We also measure the extent to which the prevalence of these strategies changes with the experience levels of the two parties and with the item price. en_US
dc.format.extent 22564 bytes
dc.format.extent 401042 bytes
dc.format.mimetype application/rdf+xml
dc.format.mimetype application/pdf
dc.language.iso en_US en_US
dc.publisher Berkeley Electronic Press en_US
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/ en_US
dc.subject Information Economics en_US
dc.subject Reputation Systems en_US
dc.subject Incentive-centered Design en_US
dc.subject Online Auctions en_US
dc.subject Feedback Provision en_US
dc.subject E-commerce en_US
dc.title I Scratched Yours: The Prevalence of Reciprocation in Feedback Provision on eBay en_US
dc.type Article en_US
dc.subject.hlbsecondlevel Information and Library Science
dc.subject.hlbtoplevel Social Sciences
dc.description.peerreviewed Peer Reviewed en_US
dc.contributor.affiliationum Information, School of en_US
dc.contributor.affiliationother Annenberg School of Communications, University of Southern California en_US
dc.contributor.affiliationumcampus Ann Arbor en_US
dc.description.bitstreamurl http://deepblue.lib.umich.edu/bitstream/2027.42/78401/1/prevalence_of_reciprocation.pdf
dc.identifier.source The B.E. Journal of Economic Analysis & Policy en_US
dc.owningcollname Information, School of (SI)
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