Now showing items 1-6 of 6
Examining the Market Orientation-Performance Relationship: A Context-Specific Study
(Sage Publications, 1998)
This study developed a comprehensive measure of market orientation and examined the market orientation-performance relationship in the health care industry. A survey of 159 hospitals yielded a strong positive relationship ...
Income, Consumption, and Subjective Well-Being: Toward a Composite Macromarketing Model
(Sage Publications, 1998)
This article reviews, critiques, and integrates three psychological perspectives on the relationship between wealth and subjective well-being. First, the comparative perspective holds that life satisfaction results from a ...
Using real-world cases to illustrate the power of analytical procedures
(Elsevier, 1994)
Accounting instructors often introduce analytical procedures (APs) to students as a series of techniques that help to reduce audit time and cost. However, they do not generally provide students with sufficient real-world ...