Direct-to-Consumer Pharmaceutical Drug Advertising: A Case Study of Cardiac Drugs

Wollstein, Adi

Direct-to-Consumer Pharmaceutical Drug Advertising: A Case Study of Cardiac Drugs

dc.contributor.author	Wollstein, Adi	en_US
dc.contributor.advisor	Lotz, Amanda	en_US
dc.contributor.advisor	Campbell, Scott	en_US
dc.date.accessioned	2011-07-19T18:45:42Z
dc.date.available	2011-07-19T18:45:42Z
dc.date.issued	2011-04	en_US
dc.identifier.uri	https://hdl.handle.net/2027.42/85240
dc.language.iso	en_US	en_US
dc.subject	Advertising	en_US
dc.subject	Pharmaceutical Drugs	en_US
dc.subject	Textual Analysis	en_US
dc.title	Direct-to-Consumer Pharmaceutical Drug Advertising: A Case Study of Cardiac Drugs	en_US
dc.type	Thesis	en_US
dc.description.thesisdegreediscipline	Communication Studies	en_US
dc.contributor.affiliationum	Communication Studies	en_US
dc.contributor.affiliationum	Communication Studies	en_US
dc.description.bitstreamurl	http://deepblue.lib.umich.edu/bitstream/2027.42/85240/1/awollste.pdf
dc.owningcollname	Honors Theses (Bachelor's)

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