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The level of effort required for behaviour as a moderator of the attitude–behaviour relation

dc.contributor.authorBagozzi, Richard P.en_US
dc.contributor.authorYi, Youjaeen_US
dc.contributor.authorBaumgartner, Johannen_US
dc.date.accessioned2012-07-12T17:22:54Z
dc.date.available2012-07-12T17:22:54Z
dc.date.issued1990-01en_US
dc.identifier.citationBagozzi, Richard P.; Yi, Youjae; Baumgartner, Johann (1990). "The level of effort required for behaviour as a moderator of the attitude–behaviour relation ." European Journal of Social Psychology 20(1): 45-59. <http://hdl.handle.net/2027.42/92020>en_US
dc.identifier.issn0046-2772en_US
dc.identifier.issn1099-0992en_US
dc.identifier.urihttps://hdl.handle.net/2027.42/92020
dc.description.abstractIt was hypothesized that the manner in which attitudes influence behaviour is moderated by the level of effort required to perform a behaviour. The effort needed was manipulated in a field experiment by varying the difficulty of getting access to the attitude object. When the behaviour required substantial effort, the mediating role of intentions was strong, and attitudes had only indirect effects on behaviour, consistent with the theory of reasoned action. When the behaviour required little effort, however, attitudes had a significant direct effect on behaviour, and the mediating role of intentions was reduced. The theoretical and practical implications of these findings are discussed.en_US
dc.publisherJohn Wiley & Sons, Ltd.en_US
dc.titleThe level of effort required for behaviour as a moderator of the attitude–behaviour relationen_US
dc.typeArticleen_US
dc.rights.robotsIndexNoFollowen_US
dc.subject.hlbsecondlevelPsychologyen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumThe University of Michigan, U.S.A.en_US
dc.contributor.affiliationotherPennsylvania State University, U.S.A.en_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/92020/1/2420200105_ftp.pdf
dc.identifier.doi10.1002/ejsp.2420200105en_US
dc.identifier.sourceEuropean Journal of Social Psychologyen_US
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dc.owningcollnameInterdisciplinary and Peer-Reviewed


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