Now showing items 1-2 of 2
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Winer, Russell; Deighton, John; Gupta, Sunil; Johnson, Eric; Mellers, Barbara; Morwitz, Vicki; O'Guinn, Thomas; Rangaswamy, Arvind; Sawyer, Alan (Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
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DeSarbo, Wayne S.; Oliver, Richard L.; Rangaswamy, Arvind (Springer-Verlag; The Psychometric Society, 1989-09)