Race and Rating on Sharing Economy Platforms: The Effect of Race Similarity and Reputation on Trust and Booking Intention in Airbnb
Ye T., Pierce, C., Alahmad, R., Robert, L. P. (2017). Race and Rating on Sharing Economy Platforms: The Effect of Race Similarity and Reputation on Trust and Booking Intention in Airbnb, Proceedings of the 38th International Conference on Information Systems (ICIS 2017), Dec 10-13, Seoul, Korea
sharing economyracial discriminationAirbnbReputation systemsRacial biasdigital platformsplatform companysharing economy platformstrustsimilarity-attraction theorycollaborative consumptionthird-party platformpeer-to-peer economy systemsRace Similarity and TrustTrust in AirbnbPerceived Riskbooking intentionRacial similarityecommerceBooking IntentionreputationAirbnb Hostracial discrimination and Airbnbdiscrimination and Airbnbdiscrimination and sharing economy
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