Now showing items 41-50 of 135
How Relationality Shapes Business and Its Ethics
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-09)
Just as Michael Porter's “five forces” provided a practical analytical tool for describing the forces that shape competitive strategy, so business ethicists ought to provide business leaders with a workable framework for ...
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-02)
The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models, especially using traditional descriptor variables (e.g., demographics). Such profiling is critical for ...
Assessment and science education: Our essential new priority?
(Wiley Subscription Services, Inc., A Wiley Company, 2012-08)
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
The twenty-first-century HR organization
(Wiley Subscription Services, Inc., A Wiley Company, 2008)
Like any value-creating staff function, HR departments should operate as a business within a business. Others have focused on the strategy and direction of HR departments. This article examines the next evolution for how ...
Cultural clashes in a “merger of equals”: The case of high‐tech start‐ups
(Wiley Subscription Services, Inc., A Wiley Company, 2011-09)
Mergers of equals are often considered simply symbolic. Whereas existing literature on the topic views equality as underscoring the importance of distributive justice, power, or identity, the role of culture remains ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...
Choice Models and Customer Relationship Management
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Customer relationship management (CRM) typically involves tracking individual customer behavior over time, and using this knowledge to configure solutions precisely tailored to the customers' and vendors' needs. In the ...
The impact of breastfeeding patterns on regional differences in infant mortality in Germany, 1910
(Kluwer Academic Publishers; Elsevier Science Publishers B.V. ; Springer Science+Business Media, 1988-05)
This paper examines the impact of breastfeeding practices on the large regional differences in infant mortality in Germany around 1910. Breastfeeding is strongly negatively associated with infant mortality and remains so ...
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-03)
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. ...