Now showing items 31-40 of 52
Preference aggregation and repeat buying in households
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual ...
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...
If HR were really strategically proactive: Present and future directions in HR's contribution to competitive advantage
(John Wiley & Sons, Inc., 1999)
Current business conditions mandate greater competitive advantage from HR agendas and processes. To add greater competitive advantage, HR must contribute strategic value against criteria from customer and capital markets. ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Missed opportunities: Psychological ramifications of counterfactual thought in midlife women
(Kluwer Academic Publishers; Plenum Publishing Corporation ; Springer Science+Business Media, 1995-04)
Counterfactual thinking entails the process of imagining alternatives to reality—what might have been. The present study examines the frequency, content, and emotional and cognitive concomitants of counterfactual thinking ...
Prospects and problems in modeling group decisions
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which ...
Game theoretic derivations of competitive strategies in conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension ...