Now showing items 41-50 of 77
The relationship between the marketing mix and share of category requirements
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-01)
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share ...
From Partners to Players: Extending the HR Playing Field
(John Wiley & Sons, Inc., 2001)
HR professionals must always be “becoming” or constantly changing and adapting. For the lastdecade, many have argued the business partner role as a complement to traditional HR administrative work. Weargue in this paper ...
A within-attribute model of variety-seeking behavior
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-07)
Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety ...
Cognition, Persuasion and Decision Making in Older Consumers
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss ...
Modeling Methods for Discrete Choice Analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric ...
Adjusting Choice Models to Better Predict Market Behavior
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product ...
HR's new ROI: Return on intangibles
(Wiley Subscription Services, Inc., A Wiley Company, 2005)
A new human resource ROI has been identified: return on intangibles . Intangibles represent the hidden value of a firm and are becoming an increasingly important portion of a firm's total market capitalization. Six actions ...
Time out for family: Shift work, fathers, and sports
(Wiley Subscription Services, Inc., A Wiley Company, 2008)
Shift work is a fact of life for many workers. Almost one in six full-time hourly and salary employees works a shift outside the 6 a.m. to 6 p.m. window that researchers use to define the temporal bounds of the traditional ...
Inducing Employees to Leave: A Comparison of Four Severance Options
(Wiley Subscription Services, Inc., A Wiley Company, 2013-03)
This study examines the demographic, economic, and psychographic characteristics of 324 blue‐collar workers who were offered four options for either retirement or severance from the organization. Consistent with previous ...