JavaScript is disabled for your browser. Some features of this site may not work without it.
A within-attribute model of variety-seeking behavior
Johnson, Michael David; Herrmann, Andreas; Gutsche, Jens
Johnson, Michael David; Herrmann, Andreas; Gutsche, Jens
1995-07
Citation:Johnson, Michael D.; Herrmann, Andreas; Gutsche, Jens; (1995). "A within-attribute model of variety-seeking behavior." Marketing Letters 6(3): 235-243. <http://hdl.handle.net/2027.42/47181>
Abstract: Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety seeking occurs among the nested features, or meaningful value ranges, of an underlying dimension. The resulting pattern of consumption is represented as an oscillation about a consumer's ideal point on the dimension. An empirical study that illustrates different oscillation patterns is reported.