Now showing items 51-60 of 77
Preference aggregation and repeat buying in households
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual ...
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...
If HR were really strategically proactive: Present and future directions in HR's contribution to competitive advantage
(John Wiley & Sons, Inc., 1999)
Current business conditions mandate greater competitive advantage from HR agendas and processes. To add greater competitive advantage, HR must contribute strategic value against criteria from customer and capital markets. ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Dose-Response Modeling for Life Cycle Impact Assessment - Findings of the Portland Review Workshop
(Ecomed; Springer Science+Business Media, 2006-03)
Prospects and problems in modeling group decisions
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which ...
Game theoretic derivations of competitive strategies in conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension ...
Higher knowledge for higher aspirations
(Wiley Subscription Services, Inc., A Wiley Company, 2005)
With escalating expectations and opportunities for HR professionals to add greater value comes the mandate for greater knowledge about the fundamental driving forces of business. Business leaders and employees increasingly ...