Now showing items 11-20 of 48
Accommodating the effects of brand unfamiliarity in the multidimensional scaling of preference data
(Kluwer Academic Publishers; Springer Science+Business Media, 1992-01)
This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitly models the effects of unfamiliarity on evoked preferences. Our objective is to ...
Cross-category variation in customer satisfaction and retention
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. ...
Adding value through human resources: Reorienting human resource measurement to drive business performance
(John Wiley & Sons, Inc., 1997)
Building upon the balanced scorecard framework, this article addresses three central issues of human resource (HR) measurement: (1) Do HR practices impact business results? (2) How can HR practices add value to business ...
Introduction: Measuring human resource effectiveness and impact
(John Wiley & Sons, Inc., 1997)
No abstract.
Product development benchmarking versus customer focus in applications of quality function deployment
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-04)
The study explores the tradeoff between efforts to benchmark on product-development practices and be customer focused in the implementation of a quality-improvement method. The results of a survey of thirty-three firms' ...
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...