Subjects
drug discovery
Center for the Discovery of New Medicines
Michigan Drug Discovery
Ross MAP
Description
As part of the MBA core curriculum at UM Ross School of Business, MBA students engage in a Multi-Disciplinary Action Project (MAP). Students work in teams to tackle a real-world problem currently faced by an organization, while applying the principles and skills learned during their first year core courses. The 2015 MAP team for CDNM is comprised of four members (see Appendix A for biographies). The 2015 MAP team was enlisted to develop a strategic plan that will position CDNM as a leader in academic drug discovery. The team conducted a landscape assessment of academic drug discovery, identified challenges and opportunities for financial sustainability, and developed a data-driven, strategic plan that enables CDNM to improve drug discovery at UM. The project scope focused on the following:
● Explore the current drug discovery landscape by benchmarking CDNM against other
academic drug discovery centers (ADDCs) and identifying opportunities for industry
partnership
● Evaluate the current financial and operational structure for CDNM; provide
recommendations for reaching financial and operational sustainability
● Evaluate the perception of drug discovery at University of Michigan among Principal
Investigators (PIs) and assess the brand equity of CDNM
● Provide an educational strategy to incite behavior change and interest towards drug
discovery among PIs at University of Michigan