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A review of the cognitive and sensory cues impacting taste perceptions and consumption
dc.contributor.authorKrishna, Aradhna
dc.contributor.authorElder, Ryan S.
dc.date.accessioned2021-02-04T21:54:33Z
dc.date.available2022-02-04 16:54:31en
dc.date.available2021-02-04T21:54:33Z
dc.date.issued2021-01
dc.identifier.citationKrishna, Aradhna; Elder, Ryan S. (2021). "A review of the cognitive and sensory cues impacting taste perceptions and consumption." Consumer Psychology Review (1): 121-134.
dc.identifier.issn2476-1273
dc.identifier.issn2476-1281
dc.identifier.urihttps://hdl.handle.net/2027.42/166275
dc.description.abstractFood has a daily impact on all consumers, requiring frequent evaluations and decisions pre‐consumption, during, and post‐consumption. Given the number of consumer interactions and the complexity of the food consumption process, researchers have increasingly studied food from both a sensory standpoint and cognitive standpoint. In this review, we create a framework for this existing research. Specifically, we discuss research addressing the key sensory drivers of taste perceptions and consumption, including all five senses: vision, olfaction, audition, haptic, and/or taste. We also identify key cognitive contextual drivers of taste perception and consumption within a marketing context, including social cues, atmospherics, branding, and advertising. Building from the extant literature, we generate and propose areas for future food‐related research.
dc.publisherAssociation for Consumer Research
dc.publisherWiley Periodicals, Inc.
dc.subject.othermarketing
dc.subject.othersensory
dc.subject.otherhedonic and experiential consumption
dc.subject.otherfood and nutrition
dc.titleA review of the cognitive and sensory cues impacting taste perceptions and consumption
dc.typeArticle
dc.rights.robotsIndexNoFollow
dc.subject.hlbsecondlevelPsychology
dc.subject.hlbtoplevelSocial Sciences
dc.description.peerreviewedPeer Reviewed
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/166275/1/arcp1069_am.pdf
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/166275/2/arcp1069.pdf
dc.identifier.doi10.1002/arcp.1069
dc.identifier.doihttps://dx.doi.org/10.7302/198
dc.identifier.sourceConsumer Psychology Review
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dc.working.doi10.7302/198en
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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