Now showing items 31-40 of 45
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Prospects and problems in modeling group decisions
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which ...
Growth through Product-Sharing Services
(SAGE PUBLICATIONS, INC., 1998)
The authors argue that product-sharing services, where companies offer customers the use ofa physicalproduct on a limited basis at a lower cost, offer an overlooked opportunity for growth. The primary advantage of ...
Game theoretic derivations of competitive strategies in conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension ...
Significant issues for the future of product innovation
(Elsevier, 1994-06)
In this issue, Merle Crawford and Milton Rosenau present their thoughts on some of the issues confronting product development professionals. Both reflect on the emergence of new products management as a profession--a field ...