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Understanding How Elderly Patients Process Drug Information: A Test of a Theory of Information Processing
dc.contributor.authorAscione, Frank J.en_US
dc.contributor.authorBagozzi, Richard P.en_US
dc.contributor.authorChristensen, Thomas P.en_US
dc.date.accessioned2006-09-08T19:16:44Z
dc.date.available2006-09-08T19:16:44Z
dc.date.issued1997-11en_US
dc.identifier.citationChristensen, Thomas P.; Ascione, Frank J.; Bagozzi, Richard P.; (1997). "Understanding How Elderly Patients Process Drug Information: A Test of a Theory of Information Processing." Pharmaceutical Research 14(11): 1589-1596. <http://hdl.handle.net/2027.42/41457>en_US
dc.identifier.issn0724-8741en_US
dc.identifier.issn1573-904Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/41457
dc.identifier.urihttp://www.ncbi.nlm.nih.gov/sites/entrez?cmd=retrieve&db=pubmed&list_uids=9434279&dopt=citationen_US
dc.description.abstractPurpose . The goal of this research was to apply a well-known model of consumer behavior, the Elaboration Likelihood Model (ELM), to 'direct-to-consumer' advertising of prescription drugs aimed at elderly consumers. In particular, the specific aim was to determine whether the effect of promotional aspects of consumer drug advertising predicted by the ELM could be demonstrated on elderly consumers' product attitudes and perceptions of risk.en_US
dc.format.extent780303 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers-Plenum Publishers; Plenum Publishing Corporation ; Springer Science+Business Mediaen_US
dc.subject.otherPharmacyen_US
dc.subject.otherRisk Perceptionen_US
dc.subject.otherBiomedicineen_US
dc.subject.otherConsumer Behavioren_US
dc.subject.otherElaboration Likelihood Modelen_US
dc.subject.otherPrescription Drugsen_US
dc.subject.otherBiochemistry, Generalen_US
dc.subject.otherPharmacology/Toxicologyen_US
dc.subject.otherAdvertisingen_US
dc.subject.otherBiomedical Engineeringen_US
dc.subject.otherMedical Lawen_US
dc.titleUnderstanding How Elderly Patients Process Drug Information: A Test of a Theory of Information Processingen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelPharmacy and Pharmacologyen_US
dc.subject.hlbtoplevelHealth Sciencesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumMichigan Business School, University of Michigan, Ann Arbor, Michiganen_US
dc.contributor.affiliationumCollege of Pharmacy, University of Michigan, Ann Arbor, Michiganen_US
dc.contributor.affiliationotherDepartment of Pharmacy Practice, North Dakota State University, Fargo, North Dakotaen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.identifier.pmid9434279en_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/41457/1/11095_2004_Article_304348.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1023/A:1012182419037en_US
dc.identifier.sourcePharmaceutical Researchen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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