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Cognition, Persuasion and Decision Making in Older Consumers
dc.contributor.authorYoon, Carolynen_US
dc.contributor.authorLaurent, Gillesen_US
dc.contributor.authorFung, Helene H.en_US
dc.contributor.authorGonzalez, Richarden_US
dc.contributor.authorGutchess, Angela H.en_US
dc.contributor.authorHedden, Treyen_US
dc.contributor.authorLambert-Pandraud, Raphaëlleen_US
dc.contributor.authorMather, Maraen_US
dc.contributor.authorPark, Denise C.en_US
dc.contributor.authorPeters, Ellenen_US
dc.contributor.authorSkurnik, Ianen_US
dc.date.accessioned2006-09-11T18:31:41Z
dc.date.available2006-09-11T18:31:41Z
dc.date.issued2005-12en_US
dc.identifier.citationYoon, Carolyn; Laurent, Gilles; Fung, Helene H.; Gonzalez, Richard; Gutchess, Angela H.; Hedden, Trey; Lambert-Pandraud, Raphaëlle; Mather, Mara; Park, Denise C.; Peters, Ellen; Skurnik, Ian; (2005). "Cognition, Persuasion and Decision Making in Older Consumers." Marketing Letters 16 (3-4): 429-441. <http://hdl.handle.net/2027.42/47045>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47045
dc.description.abstractOlder adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decisionen_US
dc.format.extent155704 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science + Business Media, Inc.en_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherOlder Consumersen_US
dc.subject.otherAging, Cognitionen_US
dc.subject.otherPersuasionen_US
dc.subject.otherDecision Makingen_US
dc.titleCognition, Persuasion and Decision Making in Older Consumersen_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumStephen M. Ross School of Business, University of Michigan, Ann Arbor, MI, 48109-1234en_US
dc.contributor.affiliationumUniversity of Michigan, Michiganen_US
dc.contributor.affiliationumUniversity of Michigan, Michiganen_US
dc.contributor.affiliationotherCarrefour Chair, HEC School of Management, Paris, Franceen_US
dc.contributor.affiliationotherThe Chinese University of Hong Kong, Hong Kongen_US
dc.contributor.affiliationotherStanford University, Stanforden_US
dc.contributor.affiliationotherESCP-EAP European School of Management and Negocia, Parisen_US
dc.contributor.affiliationotherUniversity of California, Santa Cruz, Californiaen_US
dc.contributor.affiliationotherUniversity of Illinois, Urbana-Champaignen_US
dc.contributor.affiliationotherUniversity of Oregon, Oregonen_US
dc.contributor.affiliationotherUniversity of Toronto, Torontoen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47045/1/11002_2005_Article_5903.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/s11002-005-5903-3en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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