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A within-attribute model of variety-seeking behavior
dc.contributor.authorJohnson, Michael Daviden_US
dc.contributor.authorHerrmann, Andreasen_US
dc.contributor.authorGutsche, Jensen_US
dc.date.accessioned2006-09-11T18:40:58Z
dc.date.available2006-09-11T18:40:58Z
dc.date.issued1995-07en_US
dc.identifier.citationJohnson, Michael D.; Herrmann, Andreas; Gutsche, Jens; (1995). "A within-attribute model of variety-seeking behavior." Marketing Letters 6(3): 235-243. <http://hdl.handle.net/2027.42/47181>en_US
dc.identifier.issn0923-0645en_US
dc.identifier.issn1573-059Xen_US
dc.identifier.urihttps://hdl.handle.net/2027.42/47181
dc.description.abstractExisting models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety seeking occurs among the nested features, or meaningful value ranges, of an underlying dimension. The resulting pattern of consumption is represented as an oscillation about a consumer's ideal point on the dimension. An empirical study that illustrates different oscillation patterns is reported.en_US
dc.format.extent603102 bytes
dc.format.extent3115 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.language.isoen_US
dc.publisherKluwer Academic Publishers; Springer Science+Business Mediaen_US
dc.subject.otherEconomics / Management Scienceen_US
dc.subject.otherMarketingen_US
dc.subject.otherCognitive Representationen_US
dc.subject.otherVariety Seekingen_US
dc.subject.otherSatiationen_US
dc.titleA within-attribute model of variety-seeking behavioren_US
dc.typeArticleen_US
dc.subject.hlbsecondlevelWest European Studiesen_US
dc.subject.hlbsecondlevelSoutheast Asian and Pacific Languages and Culturesen_US
dc.subject.hlbsecondlevelMarketingen_US
dc.subject.hlbsecondlevelManagementen_US
dc.subject.hlbsecondlevelEconomicsen_US
dc.subject.hlbtoplevelSocial Sciencesen_US
dc.subject.hlbtoplevelBusinessen_US
dc.subject.hlbtoplevelHumanitiesen_US
dc.description.peerreviewedPeer Revieweden_US
dc.contributor.affiliationumSchool of Business Administration, University of Michigan, 49109-1234, Ann Arbor, Michiganen_US
dc.contributor.affiliationotherUniversity of Mannheim, USAen_US
dc.contributor.affiliationotherUniversity of Mannheim, USAen_US
dc.contributor.affiliationumcampusAnn Arboren_US
dc.description.bitstreamurlhttp://deepblue.lib.umich.edu/bitstream/2027.42/47181/1/11002_2004_Article_BF00995114.pdfen_US
dc.identifier.doihttp://dx.doi.org/10.1007/BF00995114en_US
dc.identifier.sourceMarketing Lettersen_US
dc.owningcollnameInterdisciplinary and Peer-Reviewed


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