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A Call for Sustainable Development

dc.contributor.authorGladwin, Thomas N.
dc.date.accessioned2007-07-19T19:20:36Z
dc.date.available2007-07-19T19:20:36Z
dc.date.issued2002
dc.identifier.urihttps://hdl.handle.net/2027.42/55283
dc.descriptionEDITOR'S INTRODUCTION | In this passionate plea, Thomas N. Gladwin, the Max McGraw Professor of Sustainable Enterprise at the University of Michigan, argues that there is a long-term, multi-level strategic challenge that business leaders must meet head-on to save us from a grim future. Socially responsible businesspeople need to ask tough questions about their activities. Can they measure their ecological and social footprints? Do their customers really need their products? And are they creating genuine value for society? Problems occur when business and strategy become detached from the biosphere, the world community and rules of "right" conduct.en_US
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dc.language.isoen_USen_US
dc.titleA Call for Sustainable Developmenten_US
dc.typeArticle; Learning Objecten_US
dc.subject.hlbsecondlevelNatural Resources and Environment
dc.subject.hlbtoplevelScience
dc.contributor.affiliationumNatural Resources & Environment, School ofen_US
dc.contributor.affiliationumBusiness Administration, Ross School ofen_US
dc.contributor.affiliationumcampusAnn Arboren_US
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dc.owningcollnameOpen Educational Resources


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