Now showing items 11-20 of 25
Latent class metric conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1992-07)
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional ...
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand ...
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
(Kluwer Academic Publishers; Springer Science+Business Media, 1999-08)
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In ...
From Partners to Players: Extending the HR Playing Field
(John Wiley & Sons, Inc., 2001)
HR professionals must always be “becoming” or constantly changing and adapting. For the lastdecade, many have argued the business partner role as a complement to traditional HR administrative work. Weargue in this paper ...
Cognition, Persuasion and Decision Making in Older Consumers
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss ...
Modeling Methods for Discrete Choice Analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric ...
Adjusting Choice Models to Better Predict Market Behavior
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product ...
HR's new ROI: Return on intangibles
(Wiley Subscription Services, Inc., A Wiley Company, 2005)
A new human resource ROI has been identified: return on intangibles . Intangibles represent the hidden value of a firm and are becoming an increasingly important portion of a firm's total market capitalization. Six actions ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Higher knowledge for higher aspirations
(Wiley Subscription Services, Inc., A Wiley Company, 2005)
With escalating expectations and opportunities for HR professionals to add greater value comes the mandate for greater knowledge about the fundamental driving forces of business. Business leaders and employees increasingly ...