Now showing items 1-10 of 26
Inferring Market Structure from Customer Response to Competing and Complementary Products
(Kluwer Academic Publishers; Springer Science+Business Media, 2002-08)
We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the ...
HR professional development: creating the future creators at the University of Michigan Business School
(John Wiley & Sons, Inc., 1999)
This article focuses on the development of mid- to senior-level HR professionals through a public program offered at the University of Michigan Business School. We suggest that developing HR professionals requires a theory ...
Measuring the hedonic and utilitarian sources of consumer attitudes
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-04)
It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two ...
Academic application is not an oxymoron
(Wiley Subscription Services, Inc., A Wiley Company, 2006)
Commentary on “A Performance-Based, Minimalist Human Resource Management Approach in Business Schools”
Cross-category variation in customer satisfaction and retention
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
Perceived quality, expectations, customer satisfaction, and effect of customer satisfaction on repurchase likelihood are found to be higher for products than for services, but repurchase likelihood for products is lower. ...
Adding value through human resources: Reorienting human resource measurement to drive business performance
(John Wiley & Sons, Inc., 1997)
Building upon the balanced scorecard framework, this article addresses three central issues of human resource (HR) measurement: (1) Do HR practices impact business results? (2) How can HR practices add value to business ...
Introduction: Measuring human resource effectiveness and impact
(John Wiley & Sons, Inc., 1997)
No abstract.
Market segmentation with choice-based conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-03)
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for ...
Customer satisfaction and price tolerance
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-07)
This study investigates the association between customer satisfaction and willingness-to-pay or price tolerance. The goal is not only to determine whether the association between customer satisfaction and price tolerance ...
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-03)
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. ...