Now showing items 11-17 of 17
A Reasoned Action Approach to Physicians' Utilization of Drug Information Sources
(Kluwer Academic Publishers-Plenum Publishers; Plenum Publishing Corporation ; Springer Science+Business Media, 1996-09)
Purpose . The effects of attitude and subjective norm were investigated on physicians' intention to use seven drug information sources: the PDR, medical textbooks, medical journals/newsletters, pharmaceutical manufacturers' ...
Goal hierarchies as antecedents of market structure
(Wiley Subscription Services, Inc., A Wiley Company, 2006-08)
Current models of market structure are descriptive in nature and lack theoretical grounding in consumer behavior. Such grounding is especially needed in the specification of marketing strategies. A self-regulatory model ...
Goal-directed behaviors in marketing: The role of emotion, volition, and motivation
(John Wiley & Sons, Inc., 1997-07)
No abstract.
Goal-directed behaviors in marketing: Cognitive and emotional perspectives
(John Wiley & Sons, Inc., 1997-09)
No abstract.
Individual and couple tastes for children: Theoretical, methodological, and empirical issues
(Elsevier, 1987-06)
A comparison is made between two alternatives for explaining family size decisions: a psychological model based on the individual needs of the spouses and a social psychological model based on the husband-wife relationship. ...