Now showing items 1-2 of 2
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand ...
Goal hierarchies as antecedents of market structure
(Wiley Subscription Services, Inc., A Wiley Company, 2006-08)
Current models of market structure are descriptive in nature and lack theoretical grounding in consumer behavior. Such grounding is especially needed in the specification of marketing strategies. A self-regulatory model ...