These data, survey instruments (including informed consent) and analysis scripts come from Carol Moser's dissertation titled, Impulse Buying: Designing for Self-Control with E-commerce.
This work investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending. We present supplementary material for two studies: (1) a
systematic content analysis of 200 top e-commerce websites in the U.S. and (2) a survey of online impulse
buyers (N=151).
Files include:
(1) Study 1 Code book for content analysis of websites
(2) Study 1 CSV data file resulting from the content analysis
(3) Study 1 PDFs (N=200) of e-commerce websites analyzed
(4) Study 2 Online survey questionnaire
(5) Study 2 Survey code book for free response questions
Citation to related publication:
Moser, C., Schoenebeck, S.Y., Resnick, P., 2019. Impulse Buying: Design Practices and Consumer Needs, in: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, CHI ’19. Association for Computing Machinery, Glasgow, Scotland, UK, pp. 1–15. https://doi.org/10.1145/3290605.3300472
