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  • Impulse Buying Content Analysis and Online Survey

    work
    Creator:
    Moser, Carol, Schoenebeck, Sarita Y., and Resnick, Paul
    Description:
    This work investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending. We present supplementary material for two studies: (1) a systematic content analysis of 200 top e-commerce websites in the U.S. and (2) a survey of online impulse buyers (N=151). Files include: (1) Study 1 Code book for content analysis of websites (2) Study 1 CSV data file resulting from the content analysis (3) Study 1 PDFs (N=200) of e-commerce websites analyzed (4) Study 2 Online survey questionnaire (5) Study 2 Survey code book for free response questions
    Citation to related publication:
    Moser, C., Schoenebeck, S.Y., Resnick, P., 2019. Impulse Buying: Design Practices and Consumer Needs, in: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, CHI ’19. Association for Computing Machinery, Glasgow, Scotland, UK, pp. 1–15.  https://doi.org/10.1145/3290605.3300472
    Discipline:
    Social Sciences