Now showing items 31-40 of 57
The relationship between the marketing mix and share of category requirements
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-01)
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share ...
A within-attribute model of variety-seeking behavior
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-07)
Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety ...
An analysis of corporate ethical code studies: “Where do we go from here?”
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
The dramatic increase in the number of corporate ethical codes over the past 20 years has been attributed to the Watergate scandal and the Foreign Corrupt Practices Act. Ethical codes differ somewhat from profesional codes ...
Modeling Methods for Discrete Choice Analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric ...
A Question of Power: Hydro-Quebec and the Great Whale Controversy a 35 Minute Video for in-Class Use
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
A very large hydroelectric generating project has been proposed for the northern regions of Quebec. Numerous benefits will be derived from this project: inexpensive power, reduced pollution, and improved quality of life. ...
Preference aggregation and repeat buying in households
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual ...
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...
If HR were really strategically proactive: Present and future directions in HR's contribution to competitive advantage
(John Wiley & Sons, Inc., 1999)
Current business conditions mandate greater competitive advantage from HR agendas and processes. To add greater competitive advantage, HR must contribute strategic value against criteria from customer and capital markets. ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Prospects and problems in modeling group decisions
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which ...