Now showing items 21-30 of 48
A spatial interaction model for deriving joint space maps of bundle compositions and market segments from pick-any/J data: An application to new product options
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-03)
We propose an approach for deriving joint space maps of bundle compositions and market segments from three-way (e.g., consumers x product options/benefits/features x usage situations/scenarios/time periods) pick-any/J data. ...
Latent class metric conjoint analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1992-07)
A latent class methodology for conjoint analysis is proposed, which simultaneously estimates market segment membership and part-worth utilities for each derived market segment using mixtures of multivariate conditional ...
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
(Kluwer Academic Publishers; Springer Science+Business Media, 1999-08)
We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In ...
The relationship between the marketing mix and share of category requirements
(Kluwer Academic Publishers; Springer Science+Business Media, 1996-01)
A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share ...
A within-attribute model of variety-seeking behavior
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-07)
Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety ...
Modeling Methods for Discrete Choice Analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric ...
Preference aggregation and repeat buying in households
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual ...
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...