Now showing items 31-40 of 51
A within-attribute model of variety-seeking behavior
(Kluwer Academic Publishers; Springer Science+Business Media, 1995-07)
Existing models view variety seeking as the result of differences in the level of attribute satiation across attributes. An alternative within-attribute variety-seeking (WAVS) model is proposed. The model posits that variety ...
Cognition, Persuasion and Decision Making in Older Consumers
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss ...
Modeling Methods for Discrete Choice Analysis
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric ...
Adjusting Choice Models to Better Predict Market Behavior
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product ...
Preference aggregation and repeat buying in households
(Kluwer Academic Publishers; Springer Science+Business Media, 1993-10)
Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual ...
Managerial judgment and forecast combination: An experimental study
(Kluwer Academic Publishers; Springer Science+Business Media, 1994-01)
This paper examines the role of managerial judgment in forming a final forecast, or judging the achievability of a critical level of sales, when multiple forecasts or opinions are available to the decision maker. Several ...
Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants
(Kluwer Academic Publishers; Springer Science+Business Media, 1997-07)
We define sources of heterogeneity in consumer utility functions relatedto individual differences in response tendencies, drivers of utility, formof the consumer utility function, perceptions of attributes, statedependencies, ...
Dose-Response Modeling for Life Cycle Impact Assessment - Findings of the Portland Review Workshop
(Ecomed; Springer Science+Business Media, 2006-03)
Prospects and problems in modeling group decisions
(Kluwer Academic Publishers; Springer Science+Business Media, 1991-08)
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on group choice models in marketing and consumer research. We draw some generalizations about which ...