Now showing items 1-10 of 17
On the use of structural equation models in experimental designs: Two extensions
(Elsevier, 1991-06)
Bagozzi and Yi (1989) recently introduced new procedures for using structural equation models in experimental designs with . We extend their research by showing that the structural equation analysis of experimental designs ...
The Determinants of Physician Attitudes and Subjective Norms Toward Drug Information Sources: Modification and Test of the Theory of Reasoned Action
(Kluwer Academic Publishers-Plenum Publishers; Plenum Publishing Corporation ; Springer Science+Business Media, 1997-10)
Purpose . To improve upon the theory of reasoned action and apply it to pharmaceutical research, we investigated the effects of relevant appraisals, attributes, and past behavior of physicians on the use of drug information ...
Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
(Kluwer Academic Publishers; Springer Science + Business Media, Inc., 2005-12)
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand ...
Understanding How Elderly Patients Process Drug Information: A Test of a Theory of Information Processing
(Kluwer Academic Publishers-Plenum Publishers; Plenum Publishing Corporation ; Springer Science+Business Media, 1997-11)
Purpose . The goal of this research was to apply a well-known model of consumer behavior, the Elaboration Likelihood Model (ELM), to 'direct-to-consumer' advertising of prescription drugs aimed at elderly consumers. In ...
An investigation into the role of intentions as mediators of the attitude-behavior relationship
(Elsevier, 1989-03)
Do intentions mediate all of the effects of attitudes on behavior? This study shows that discovery of the role of intentions depends on the statistical power of test procedures, the reliability of measures of intentions, ...